In theaters

We’ve heard next to nothing about the Guadalupe move just released in this country, but it’s makers hope its attraction spreads by word of mouth.

During a scene in the newly released Mexican film “Guadalupe,” a Jewish character reveals that he is a devout Guadalupano, or follower of Our Lady of Guadalupe, a traditional Mexican and Catholic icon.

When questioned by another character, the Jewish man notes that Mary and Jesus were Jewish, after all, and that in Mexico, who isn’t a Guadalupano?

The scene demonstrates the film’s attempt to appeal to a universal audience using the common denominator of faith.

The film, which was released in 18 Bay Area theaters this past weekend to coincide with today’s celebration, has received little attention here despite its potential to do well with local audiences.

If you live in one of these cities, you can see the film and understand its message, no matter what your faith or language.