This week, it’s the economy

At least this time, no one is adding “stupid”. We’re all in this bind, both presidential candidates have ideas for relieving it, and both are focusing needed attention on it starting this week. Neither one ‘owns’ the issue or clearly defines the solution.

What will they do?

The crush of bad economic news — six consecutive months of job losses, rising rates of home foreclosures, gasoline prices seemingly headed toward $5 a gallon — is increasingly setting the contours of the race between Senators Barack Obama and John McCain.

Both candidates plan to spend this week focusing almost entirely on the economy. But both face political problems with the issue.

Mr. McCain, Republican of Arizona, has been shadowed by his statements earlier in the campaign that he is not expert in the subject of the economy and by the likelihood that voters will associate him with the economic policies of the Bush administration. He has embraced President Bush’s stands on central issues like tax cuts and trade policy.

Mr. Obama, Democrat of Illinois, has had difficulty connecting with working-class voters, and his more ambitious responses to economic problems like expanding access to health insurance would be paid for in part by tax increases, always a risky proposition.

They’ll both spend the rest of the summer on this. So will the media. Watch for the spin.

It appears likely that activity on both sides will involve appearances notable more for their political symbolism — and attacks against the other side — than any attempt to come up with ideas for dealing with the problems. Mr. McCain will probably continue to attack Mr. Obama for supporting tax increases, and Mr. Obama is likely to portray Mr. McCain’s views as an extension of Mr. Bush’s economic policies.

Now why is Mr. McCain likely “to attack Mr. Obama”, while Mr. Obama is likely “to portray Mr. McCain’s views”? Cue the reader…

“The economy is going to be a driving force throughout this campaign,” said David Axelrod, Mr. Obama’s chief strategist.

In what is perhaps an unwelcome turn of events for Mr. McCain, the Iraq war has faded in the news as the country has seemed to quiet down — arguably providing a validation of his call to increase troop strength there, which Mr. Obama opposed — putting even more emphasis on an issue that Mr. McCain would prefer be secondary.

What? That’s a backhanded way of saying the surge is working, for one thing. For another….why is that “an unwelcome turn of events for Mr. McCain”? And not Mr. Obama? Or rather, isn’t that a good turn of events for everyone right now?

Here’s a good line from the piece, from a former Bush strategist, about the need for both candidates to focus on the economy:

“They have to do two things: they have to demonstrate that they have an understanding of where people are in their lives — have some empathy for the anxiety that is created. And secondly, do they have a prescription for the problems?”

We’re listening.

0 Comment

  • One of Obama’s campaign ads attempts to portray him as the selfless, all caring fresh new hope for the downtrodden American public. He is going to take on the companies that ship jobs overseas and he will level the economic playing field. The emphasis is on Obama as a kind of “messiah lite”, continuing the campaign theme that he represents a break with the past that has become unworkable and corrupt. But at the same time there is a sense of his overplaying both how bad things are and what he can do about them. Certainly those who like him will like the ad, but those looking for solutions will see that they are being manipulated and being sold a product by a slick high powered PR firm.

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