‘The pause that refreshes’

That used to be a slogan for Coca-Cola a long time ago. They’ve gone through many versions and ad campaigns since then. But in some countries (the US is not one of them), they’ve hit on a winner par excellence.

Family. Life. What really matters, which comes to us through the eyes and the words of an elderly gentleman who has lived a very long life and gained the wisdom it brought him. Wisdom he passes on, gently, to the modern generation.

It’s simply magnificent.

See it here. Enjoy.