Think again

Culture wars and political battles are about ideas. Media and marketing help shape public thinking about the issues.

So changing hearts and minds requires reaching people with facts and inviting them to a conversation. A quiet and classy new campaign has started in the Washington area that’s designed to do just that.

About abortion.

While abortion has been legal in the US for thirty-five years, polls continue to show that many people do not have very basic information about abortion, such as when during pregnancy it is legal, or why it is generally performed. The Second Look Project offers information to help people make informed decisions based on fact rather than emotion.

Good. It’s time for something like this.

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